Featured Client
Suitebriar, Inc. hired Propel Web Content to:
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The Challenge
At the beginning of the engagement, Suitebriar outlined their specific goals. They wanted to rank for keywords relevant to G Suite (the primary Google product they sell and service), and they also hoped to more broadly grow their organic search presence to reflect their expertise and certification as a Google Cloud Premier Partner.
The Process
After completing an initial SEO audit, I identified opportunities to improve technical and on-page SEO, including sitemap submission, improving page load speed, and writing a custom script that generated dynamic Schema.org markup on all website pages.
I then improved on-page optimization across the site, and improved internal linking. As this work was completed, my team and I also wrote and published new optimized blog articles each week with the goal of building topical relevance and authority for their website. With these new articles, I identified and targeted relevant search topics and keywords where the Suitebriar.com website could rank now. This allowed me to deliver organic traffic growth rapidly to complement the long-term growth strategy we were executing.
Along with this content strategy, I executed an off-page SEO plan which included blogger outreach and guest-posting (we also wrote the content for these blog placements). Our white-hat link acquisition efforts have lead to improved domain authority metrics and have helped to deliver improved site-wide rankings.
I also improved their Google Analytics and Google Ads setup to accurately record website conversions (lead form completions), and created custom, dynamic reporting dashboards for organic and paid search for their head of marketing via Google Data Studio.
I then improved on-page optimization across the site, and improved internal linking. As this work was completed, my team and I also wrote and published new optimized blog articles each week with the goal of building topical relevance and authority for their website. With these new articles, I identified and targeted relevant search topics and keywords where the Suitebriar.com website could rank now. This allowed me to deliver organic traffic growth rapidly to complement the long-term growth strategy we were executing.
Along with this content strategy, I executed an off-page SEO plan which included blogger outreach and guest-posting (we also wrote the content for these blog placements). Our white-hat link acquisition efforts have lead to improved domain authority metrics and have helped to deliver improved site-wide rankings.
I also improved their Google Analytics and Google Ads setup to accurately record website conversions (lead form completions), and created custom, dynamic reporting dashboards for organic and paid search for their head of marketing via Google Data Studio.
Results
- Non-brand keywords ranking on the first page of Google improved from 1 to 606 (+60,500%) in 6 months.
- Their most important landing page is up +4,109% in organic sessions YoY (Year over Year).
- In 6 months time Suitebriar.com saw +3,514% organic traffic growth YoY.
These results have been achieved by hiring Joe of Propel Web Content to plan and execute 100% of Suitebriar's SEO work.
I'm proud to have achieved these results in only 10-15 hours of SEO work on a weekly basis for Suitebriar.
By structuring the engagement this way I kept costs reasonable for my client while delivering the steady organic traffic growth Suitebriar, Inc. was hoping to achieve. I'm excited to continue working with this client to see what else we can achieve together!
Organic Traffic & Keyword Ranking Data provided by Ahrefs.